What is Coaching?

Every great business owner has a coach.

No matter how high-up in the eschelons, every successful business leader has a coach in some form or another.  Some have personal "mentors," others have a Board of Advisors, a Chairman of the Board and so on. Even Bill Gates, one of the richest men in the world, would seek counsel from Warren Buffet, the "Oracle of Omaha." 

Unfortunately, large corporate CEOs have resources and clout to attract professional Boards of Advisors and mentors that the rest of us simply do not.  So what is the small business owner to do?

This is where professional Business Coaching comes into play. 

A professional Business Coach is able to take a holistic look at your entire business -- finances, marketing, sales, logistics, operations, personnel, leadership and more -- and identify problems and provide solutions. 


Coaching is more than just problem solving

But, done properly, coaching is much more than just fixing problems.  A good Business Coach will help an owner strike that ellusive balance between personal and professional well-being.  A Coach will identify what the owner wants out of life and then build a roadmap to achieve it.  A good Business Coach will be able to address the details of specific issues and also see the big picture and help steer the business itself in new directions.  

Like sports coaches and personal trainers, a good Business Coach will also help motivate, encourage and drive you to success, providing accountability and keeping you focused on the ultimate goal.


Coaches Bring Experience and Expertise

Business Coaches have "see it all."  Chances are the issues you face are not unique and are the same types of issues that have plagued many owners before you and will continue to plague others for years to come.  Because of their breadth of experience, having worked with hundreds of other business owners like yourself in the past, a Business Coach is able to draw upon a wealth of knowledge and expertise to help uncover the underlying problems and issues and then formulate solutions.

Coaches Employ Systems and Processes

Even in situations that might be new, unique or otherwise particular challenging, a professional Business Coach will be able to employ a methodical approach to dissecting business problems and determining the best courses of action. A good business coach knows the right questions to ask, and has a solid and proven methodology for drilling down through the layers of complexity to arrive at the ultimate truth of the situation.


Business Coaches are Objective

A good Business Coach is able to step back and "see the forest for the trees" so to speak.  Where a business owner may be "too close to it" to be able to identify a problem, the Business Coach will be able to look at a situation with fresh eyes.  The Business Coach will also not be infludenced by emotional issues, attachment to previous decisions, and so forth.  The coach will be able to look at an issue and see it for what it is, without the emotions and past histories clouding judgment.



Coaching with Jim has already been a life changing experience for me. I’ve learned a lot more than I expected. Besides systems development, I’m learning more about who I am and what I truly want. It’s really impacted me in a very personal way, so much so that my wife is noticing the changes, which also benefits my kids. I’m getting more done with less stress…"

Vincent N.